Operation: Budding Genius

An article by Guy Clapperton in The Guardian reveals the big TV makers are about to allow people the opportunity to access online television through their set tops. Clapperton writes

For a few years now, the television industry has been talking about “convergence” between the internet and television. It’s slowly becoming a reality: more and more people are connecting their computers to their TVs to view photos, listen to music and other activities that cross over between the two; now television manufacturers are starting to add functions to their TV sets that will allow people to share photos through social networks, play online games, watch YouTube and other material found on the internet. YouTube is a barometer of this shift, as people move on from watching short clips or videos to looking at longer works and whole programmes, and the BBC’s iPlayer, plus the versions from ITV and Channel 4, also make full-length programming available on computers

This may yet pose a threat to traditional broadcast outlets as they struggle to keep up with the rapid developments of technology and increasing competition from up and coming online broadcasters but the signs are showing that they are swlowly taking up the gauntlet and fighting for survival in this new digital era.